The internet thrives off information and short attention spans. Content writers are an important resource for guiding people through brands, products, and big ideas, and anyone with a large enough outreach can make or break those very things.
Good content educates and entertains. Great content excites and inspires. When content is shared — across hordes of Twitter Followers, Facebook Friends, and other far-reaching communities — it takes with it the brands, products, and big ideas espoused within. Getting great content read is good for the reader, the writer, and the writer’s employers!
Self-aggrandizing aside, nobody writes so beautifully that the content spreads itself. It needs an outlet and a patron. If my employers are the latter, then these six superb content amplification tools are the former.
Of course, there are no guarantees how far it’ll go. By seducing the web’s increasingly savvy users to click through, read, and share your work, each of these will help you launch the content you’re publishing into the stratosphere of public engagement. Whether it reaches the stars depends on the writing itself!
This selection focuses on methods less obvious than direct advertising and SEO, although both of those two things can, of course, be incredibly useful as well. When choosing what will work best for your business, just remember, effective content isn’t simply what gets the most hits but where those hits lead to, whether it’s a share, a subscriber, or a sale.
Social media is a tricky business. Oversharing and undersharing alike can lose you friends, followers, and potential clients. Buffer lets you schedule the sharing to your Twitter, Facebook, Google+, and LinkedIn channels all from one place. This allows you to steadily pace the sharing of your content (and whatever else) at times when it may be inconvenient, or even downright impossible, for you to be working.
You can even link it to multiple profiles of the same service should you want to juggle personal and professional accounts, or if your company has separate profiles for different offshoots.
With the myriad of other communication channels opening up across the web, email is starting to seem somewhat formal. If you’re looking to recruit email recipients into your social networks, then Wisestamp might be the tool for you.
It lets you brand your emails with a sleek signature/business card, containing your social networking profiles among all the usual contact info. It can even display your last tweet or link to an RSS feed showing your most recent article or blog post!
Speaking of email, Mailchimp has slowly become the industry standard for creating and distributing beautiful, easy-to-read newsletters. It may surprise you to learn just how bad at emailing you’ve been up until this point. After all, it’s been around for decades already!
As the name might suggest, its interface is so simple a monkey could use it. The end results, however, are distinctly professional, providing clear and attractive templates, as well as all the tools you need to build, and even automate, your campaigns. What’s more, it’s completely free for small businesses with under 2,000 contacts.
By automating the tedious parts of link-building, like finding contact information and managing email templates, Buzzstream allows users to concentrate on the more important — and fun! — things, like nurturing your professional relationships and improving your evermore attractive content.
Short of a taking advantage of other established audiences is one of the best ways to expand your content’s reach. Buzzstream makes it easier than ever to build an audience-trading campaign, providing all the data you need to check its progress and a myriad of advanced features should you want to exploit every possibility!
Few articles are published online these days without a collection of related ones linked to at the end (or if not, then in the sidebar). Getting your work up there — coupled with an attention-grabbing, curiosity-tingling headline — can be an invaluable method of directing traffic to your site.
Outbrain puts links to your content at the end of articles on high-traffic sites like CNN, Slate, and ESPN. Users pay per click, so Outbrain will promote your content until it’s reached the daily budget cap you set. Aside from that, your only job is to provide interesting and attractive content. The better you do at that, the better Outbrain will work for you.
The Content Marketing Institute called it “the best solution for high-end brand publishing.” This smart distribution outlet allows content writers, journalists, and authors to set up a simple profile that exposes their work to virtually anyone.
As a writer it’s a great way to get read and shared, but it’s also good for finding work. Potential employers often use the site to scout for talented voices they think might serve their brand, so if you’re looking to attract clients, never let the quality slump!
Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas.