Business success has always been based on an ability to provide value to your clients. Businesses succeed by making a product that is better than the competition or offering a service that people need. When customers fail to find value in the product or service, the business fails. The same holds true with online marketing. [...]
The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand. Seeing as how I didn’t really want to spend the better part of my weekend selling lemonade, I tried to talk her out of it by showing her how much she’d need to spend to buy the lemonade mix, [...]
Successful websites do more than just provide an online brochure. They are dynamic, interactive places that form the backbone for all internet marketing efforts. As such, they need to provide a handful of basic functions and do them well. Most business websites do a few of these tasks well yet fail in other areas. For [...]
When Google directly integrated Authorship into G+ they demonstrated a direct connection between the social network and the search engine results. Now with the recent implementation of Google+ comments first to Blogger based websites and now to WordPress.org sites (via an unsupported plugin-basically a hack), Google is combining the viral power of Twitter with the [...]
My first job out of college was editor of a neighborhood weekly newspaper. I pretty much did everything from covering neighborhood meetings to reporting breaking news to layout and paste up of the newspaper. I even took the majority of the pictures with a cheap point and shoot camera. It was a low paying, high [...]
Google recently published a one page SEO Cheat Sheet highlighting three basic tips to help them understand the content on your site and to help you look good in the search results. Even if you do nothing else with SEO, these basic tips can go a long way. Notice tip No. 3: “Provide Useful Content [...]
Infographics are a great tool. Not only are they a great way to quickly convey important information, they can generate high quality incoming links as they are passed around and shared throughout the internet. These incoming links play an important role in the search engine rankings and a good infographic can help move you up [...]
One of the most significant changes to come out of the recent Google Algorithm updates is the coming implementation of Author Rank. Author Rank is Google’s way of determining an author’s authority and properly identifying the author of an article. Here are three reasons why you need to claim your Author Rank and how to go about doing [...]
The common thread in Facebook marketing advice right now is that marketers need to prepare for the coming Facebook Graph Search. This means fully optimizing your Facebook page, sharing photos and videos that encourage “likes,” sharing and engagement–pretty much what Facebook marketers should be doing all along. The focus is on putting yourself in the [...]
There has been a great deal of hype and anticipation surrounding Facebook’s entry into the world of search. Facebook is slowly unveiling their “Graph Search” in a beta test version and after waiting for some time, I signed into my Facebook profile this morning to find that Facebook Search has been enabled on my profile. I [...]
